[vc_row row_height_percent=\“100\“ overlay_alpha=\“50\“ gutter_size=\“3\“ shift_y=\“0\“ front_end_with_slider=\“true\“][vc_column width=\“1/1\“][uncode_slider slider_type=\“fade\“ slider_interval=\“5000\“ slider_navspeed=\“400\“ slider_loop=\“yes\“][vc_row_inner row_inner_height_percent=\“0\“ back_color=\“color-32838C\“ back_image=\“89308\“ back_position=\“center bottom\“ parallax=\“yes\“ overlay_color=\“color-wayh\“ overlay_alpha=\“40\“ gutter_size=\“3\“ shift_y=\“0\“ z_index=\“0\“ limit_content=\“yes\“ front_end_with_slider=\“true\“ uncode_shortcode_id=\“676543\“ back_color_type=\“uncode-palette\“ overlay_color_type=\“uncode-palette\“][vc_column_inner column_width_percent=\“100\“ position_vertical=\“bottom\“ align_horizontal=\“align_center\“ gutter_size=\“4\“ style=\“dark\“ overlay_alpha=\“50\“ shift_x=\“0\“ shift_y=\“0\“ shift_y_down=\“0\“ z_index=\“0\“ medium_width=\“0\“ mobile_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ width=\“1/1\“ uncode_shortcode_id=\“134573\“][vc_custom_heading text_font=\“font-156269\“ text_size=\“fontsize-445851\“ text_weight=\“700\“ text_transform=\“uppercase\“ text_height=\“fontheight-179065\“ sub_lead=\“yes\“ sub_reduced=\“yes\“ css_animation=\“bottom-t-top\“ animation_delay=\“400\“ uncode_shortcode_id=\“122237\“]Informationsdesign[/vc_custom_heading][vc_custom_heading heading_semantic=\“h5\“ text_font=\“font-377884\“ text_size=\“h5\“ text_weight=\“400\“ text_height=\“fontheight-357766\“ sub_lead=\“yes\“ sub_reduced=\“yes\“ css_animation=\“bottom-t-top\“ animation_delay=\“600\“ uncode_shortcode_id=\“187174\“]Als Informationsdesignerin zählt es zu meinen Kern-Kompetenzen, Informationen für eine ausgewählte Zielgruppe so zu formulieren und zu gestalten, dass sie nicht nur klar verständlich sind, sondern auch besser gelernt und erinnert werden können. Dazu gehören neben der Strukturierung auch die Auswahl von Farben, Schriften und visueller Darstellung in Form von Grafiken.[/vc_custom_heading][vc_empty_space empty_h=\“5\“][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=\“0\“ back_color=\“color-e7aa57\“ back_image=\“89309\“ back_position=\“center center\“ parallax=\“yes\“ kburns=\“yes\“ overlay_color=\“color-e7aa57\“ overlay_alpha=\“50\“ gutter_size=\“3\“ shift_y=\“0\“ z_index=\“0\“ limit_content=\“yes\“ front_end_with_slider=\“true\“ uncode_shortcode_id=\“274532\“ back_color_type=\“uncode-palette\“ overlay_color_type=\“uncode-palette\“][vc_column_inner column_width_percent=\“100\“ position_vertical=\“bottom\“ align_horizontal=\“align_center\“ gutter_size=\“2\“ style=\“dark\“ overlay_alpha=\“50\“ shift_x=\“0\“ shift_y=\“0\“ shift_y_down=\“0\“ z_index=\“0\“ medium_width=\“0\“ mobile_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ width=\“1/1\“ uncode_shortcode_id=\“994582\“][vc_custom_heading text_font=\“font-156269\“ text_size=\“fontsize-445851\“ text_weight=\“700\“ text_transform=\“uppercase\“ text_height=\“fontheight-179065\“ text_space=\“fontspace-114874\“ sub_lead=\“yes\“ sub_reduced=\“yes\“ css_animation=\“zoom-in\“ animation_delay=\“400\“ uncode_shortcode_id=\“758742\“]Kreative Konzepte[/vc_custom_heading][vc_custom_heading heading_semantic=\“h5\“ text_font=\“font-377884\“ text_size=\“h4\“ text_weight=\“400\“ text_height=\“fontheight-357766\“ sub_lead=\“yes\“ sub_reduced=\“yes\“ css_animation=\“zoom-in\“ animation_delay=\“600\“ uncode_shortcode_id=\“116961\“]Von der ersten Idee zum fertigen Design – gemeinsam entwickeln wir kreative Lösungen für Ihre Fragestellung[/vc_custom_heading][vc_empty_space empty_h=\“5\“][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=\“0\“ back_color=\“color-5EA6A8\“ back_image=\“89315\“ back_position=\“center top\“ overlay_color=\“color-5EA6A8\“ overlay_alpha=\“50\“ gutter_size=\“3\“ shift_y=\“0\“ z_index=\“0\“ limit_content=\“yes\“ front_end_with_slider=\“true\“ uncode_shortcode_id=\“528268\“ back_color_type=\“uncode-palette\“ overlay_color_type=\“uncode-palette\“][vc_column_inner column_width_percent=\“100\“ position_vertical=\“bottom\“ align_horizontal=\“align_center\“ gutter_size=\“2\“ style=\“light\“ overlay_alpha=\“50\“ shift_x=\“0\“ shift_y=\“0\“ shift_y_down=\“0\“ z_index=\“0\“ medium_width=\“0\“ mobile_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ width=\“1/1\“ uncode_shortcode_id=\“320758\“][vc_custom_heading text_color=\“color-lxmt\“ text_font=\“font-156269\“ text_size=\“fontsize-445851\“ text_weight=\“700\“ text_transform=\“uppercase\“ text_height=\“fontheight-179065\“ text_space=\“fontspace-114874\“ sub_lead=\“yes\“ sub_reduced=\“yes\“ css_animation=\“zoom-out\“ animation_delay=\“400\“]wissen
visualisiert[/vc_custom_heading][vc_custom_heading text_color=\“color-lxmt\“ heading_semantic=\“h5\“ text_font=\“font-377884\“ text_size=\“h4\“ text_weight=\“400\“ text_height=\“fontheight-357766\“ sub_lead=\“yes\“ sub_reduced=\“yes\“ css_animation=\“zoom-out\“ animation_delay=\“600\“]Zielgruppengerechte Ansprache, die begeistert, inspiriert und zum Nachdenken bringt[/vc_custom_heading][vc_empty_space empty_h=\“5\“][/vc_column_inner][/vc_row_inner][/uncode_slider][/vc_column][/vc_row][vc_row row_height_percent=\“0\“ override_padding=\“yes\“ h_padding=\“2\“ top_padding=\“5\“ bottom_padding=\“0\“ overlay_alpha=\“0\“ gutter_size=\“100\“ column_width_percent=\“100\“ shift_y=\“0\“ z_index=\“0\“ style=\“inherited\“][vc_column column_width_percent=\“100\“ align_horizontal=\“align_center\“ gutter_size=\“4\“ overlay_alpha=\“100\“ shift_x=\“0\“ shift_y=\“0\“ z_index=\“0\“ medium_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ width=\“1/1\“][vc_row_inner row_inner_height_percent=\“0\“ 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text_color_type=\“uncode-palette\“]Lernen wir uns kennen[/vc_custom_heading][vc_custom_heading subheading=\“Informationsdesign ist für mich die perfekte Verbindung von Design, User Experience und Kommunikation.
Die Frage, wie ich die gewünschte Zielgruppe am Besten erreichen kann, zieht sich durch all meine Projekte – von Websites über Apps und Plattformen bis hin zu Social Media Strategien.
Meine Begeisterung für diese Themen gebe ich gerne und regelmäßig in Vorträgen und Workshops weiter. Zu meinen Kunden gehören öffentliche Institutionen, Stiftungen, Konzerne, Hochschulen Agenturen sowie Einzelunternehmer und KMU.\“ uncode_shortcode_id=\“579038\“ text_color_type=\“uncode-palette\“ text_color_solid=\“#ff0000\“]Informationsdesignerin aus Leidenschaft[/vc_custom_heading][vc_button button_color=\“accent\“ radius=\“btn-circle\“ hover_fx=\“full-colored\“ border_width=\“0\“ link=\“url:%20https%3A%2F%2Finfodesignerin.de%2Fueber-mich|title:%C3%9Cber%20mich\“ button_color_type=\“uncode-palette\“ uncode_shortcode_id=\“115915\“]Hier erfahren Sie noch mehr über mich[/vc_button][/vc_column][/vc_row][vc_row row_height_percent=\“0\“ override_padding=\“yes\“ h_padding=\“2\“ top_padding=\“5\“ bottom_padding=\“5\“ overlay_alpha=\“0\“ gutter_size=\“100\“ column_width_percent=\“100\“ shift_y=\“0\“ z_index=\“0\“ style=\“inherited\“][vc_column column_width_percent=\“100\“ align_horizontal=\“align_center\“ gutter_size=\“4\“ overlay_alpha=\“100\“ shift_x=\“0\“ shift_y=\“0\“ shift_y_down=\“0\“ z_index=\“0\“ medium_width=\“0\“ mobile_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ width=\“1/1\“][vc_row_inner row_inner_height_percent=\“0\“ overlay_alpha=\“100\“ gutter_size=\“4\“ shift_y=\“0\“ z_index=\“0\“ limit_content=\“\“][vc_column_inner column_width_percent=\“100\“ align_horizontal=\“align_center\“ gutter_size=\“3\“ overlay_alpha=\“100\“ shift_x=\“0\“ shift_y=\“0\“ shift_y_down=\“0\“ z_index=\“0\“ medium_width=\“3\“ mobile_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ width=\“1/3\“][vc_icon icon=\“fa fa-tools\“ icon_color=\“color-32838C\“ size=\“fa-3x\“ text_size=\“h4\“ css_animation=\“top-t-bottom\“ align=\“left\“ title=\“Webdesign\“]Design im Web muss nicht nur gut aussehen, sondern auch funktionieren. Erst so wird es zu einem positiven Erlebnis.[/vc_icon][/vc_column_inner][vc_column_inner column_width_percent=\“100\“ align_horizontal=\“align_center\“ gutter_size=\“3\“ overlay_alpha=\“100\“ shift_x=\“0\“ shift_y=\“0\“ shift_y_down=\“0\“ z_index=\“0\“ medium_width=\“3\“ mobile_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ width=\“1/3\“][vc_icon icon=\“fa fa-streetsign\“ icon_color=\“color-32838C\“ size=\“fa-3x\“ text_size=\“h4\“ css_animation=\“top-t-bottom\“ animation_delay=\“100\“ align=\“left\“ title=\“Konzeption\“]Zielgruppen-Orientierung und Informations-Architektur sind die Basis für einen gut durchdachten Webauftritt.[/vc_icon][/vc_column_inner][vc_column_inner column_width_percent=\“100\“ align_horizontal=\“align_center\“ gutter_size=\“3\“ overlay_alpha=\“100\“ shift_x=\“0\“ shift_y=\“0\“ shift_y_down=\“0\“ z_index=\“0\“ medium_width=\“3\“ mobile_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ width=\“1/3\“][vc_icon icon=\“fa fa-profile-male\“ icon_color=\“color-32838C\“ size=\“fa-3x\“ text_size=\“h4\“ css_animation=\“top-t-bottom\“ animation_delay=\“200\“ align=\“left\“ title=\“Beratung\“]Beratung zur Vorgehensweise und fachliche Begleitung bei der Durchführung von Design- und Social Media Projekten.[/vc_icon][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=\“0\“ overlay_alpha=\“100\“ gutter_size=\“4\“ shift_y=\“0\“ z_index=\“0\“ limit_content=\“\“][vc_column_inner column_width_percent=\“100\“ align_horizontal=\“align_center\“ gutter_size=\“3\“ overlay_alpha=\“100\“ shift_x=\“0\“ shift_y=\“0\“ shift_y_down=\“0\“ z_index=\“0\“ medium_width=\“3\“ mobile_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ width=\“1/3\“][vc_icon icon=\“fa fa-trophy2\“ icon_color=\“color-32838C\“ size=\“fa-3x\“ text_size=\“h4\“ css_animation=\“top-t-bottom\“ animation_delay=\“300\“ align=\“left\“ title=\“Corporate Identity\“]Die Corporate Identity ist die strategische Grundlage für die Kommunikation eines Unternehmens – nach innen und außen.[/vc_icon][/vc_column_inner][vc_column_inner column_width_percent=\“100\“ align_horizontal=\“align_center\“ gutter_size=\“3\“ overlay_alpha=\“100\“ shift_x=\“0\“ shift_y=\“0\“ shift_y_down=\“0\“ z_index=\“0\“ medium_width=\“3\“ mobile_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ width=\“1/3\“][vc_icon icon=\“fa fa-strategy\“ icon_color=\“color-32838C\“ size=\“fa-3x\“ text_size=\“h4\“ css_animation=\“top-t-bottom\“ animation_delay=\“400\“ align=\“left\“ title=\“Social Media\“]Vermittlung von Medienkompetenz sowie eine sinnvolle Strategie sind das A und O vor dem Start in die sozialen Medien.[/vc_icon][/vc_column_inner][vc_column_inner column_width_percent=\“100\“ align_horizontal=\“align_center\“ gutter_size=\“3\“ overlay_alpha=\“100\“ shift_x=\“0\“ shift_y=\“0\“ shift_y_down=\“0\“ z_index=\“0\“ medium_width=\“3\“ mobile_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ width=\“1/3\“][vc_icon icon=\“fa fa-lightbulb\“ icon_color=\“color-32838C\“ size=\“fa-3x\“ text_size=\“h4\“ css_animation=\“top-t-bottom\“ animation_delay=\“500\“ align=\“left\“ title=\“Seminare\“]Abwechslungsreich, praxisnah und inspirierend und mit der Zielgruppe immer auf Augenhöhe im Austausch.[/vc_icon][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row unlock_row_content=\“yes\“ row_height_percent=\“0\“ override_padding=\“yes\“ h_padding=\“2\“ top_padding=\“0\“ bottom_padding=\“0\“ back_color=\“color-e7aa57\“ overlay_alpha=\“0\“ gutter_size=\“100\“ column_width_percent=\“100\“ border_color=\“color-gyho\“ border_style=\“solid\“ shift_y=\“0\“ z_index=\“0\“ mobile_visibility=\“yes\“ style=\“inherited\“][vc_column column_width_percent=\“100\“ position_vertical=\“middle\“ align_horizontal=\“align_center\“ gutter_size=\“2\“ override_padding=\“yes\“ column_padding=\“4\“ style=\“dark\“ overlay_alpha=\“100\“ shift_x=\“0\“ shift_y=\“0\“ z_index=\“0\“ medium_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ width=\“1/1\“][vc_row_inner row_inner_height_percent=\“0\“ overlay_alpha=\“50\“ 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medium_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ width=\“1/1\“][vc_row_inner row_inner_height_percent=\“0\“ back_color=\“color-5EA6A8\“ overlay_alpha=\“100\“ gutter_size=\“3\“ shift_y=\“0\“ z_index=\“0\“ limit_content=\“\“ uncode_shortcode_id=\“210284\“ back_color_type=\“uncode-palette\“][vc_column_inner column_width_use_pixel=\“yes\“ align_horizontal=\“align_center\“ gutter_size=\“3\“ overlay_alpha=\“100\“ shift_x=\“0\“ shift_y=\“0\“ shift_y_down=\“0\“ z_index=\“0\“ medium_width=\“0\“ mobile_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ mobile_width_full=\“\“ width=\“1/1\“ column_width_pixel=\“640\“][vc_custom_heading text_color=\“color-xsdn\“ text_font=\“font-377884\“ text_size=\“h3\“ text_transform=\“uppercase\“ text_space=\“fontspace-114874\“ sub_lead=\“yes\“ sub_reduced=\“yes\“ text_align=\“text-center\“ text_serif=\“\“ uncode_shortcode_id=\“142190\“ text_color_type=\“uncode-palette\“]Design- und Social Media Seminare[/vc_custom_heading][vc_column_text text_lead=\“yes\“ text_color=\“color-xsdn\“ uncode_shortcode_id=\“428678\“ text_color_type=\“uncode-palette\“]Für Universitäten, Akademien und Bildungsanbietern halte ich Seminare zu Design, Social Media, Präsentationstechniken und User Experience.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row unlock_row_content=\“yes\“ row_height_percent=\“0\“ override_padding=\“yes\“ h_padding=\“0\“ top_padding=\“0\“ bottom_padding=\“0\“ back_color=\“color-32838C\“ overlay_alpha=\“100\“ equal_height=\“yes\“ gutter_size=\“0\“ column_width_percent=\“100\“ shift_y=\“0\“ z_index=\“0\“ style=\“inherited\“ row_name=\“Our Team\“ el_class=\“overflow-hidden\“ uncode_shortcode_id=\“333387\“ back_color_type=\“uncode-palette\“][vc_column column_width_percent=\“100\“ position_horizontal=\“left\“ position_vertical=\“middle\“ gutter_size=\“3\“ override_padding=\“yes\“ column_padding=\“0\“ style=\“dark\“ overlay_alpha=\“100\“ shift_x=\“0\“ shift_y=\“0\“ medium_width=\“0\“ zoom_width=\“0\“ zoom_height=\“0\“ width=\“1/1\“][vc_gallery el_id=\“gallery-23446\“ type=\“carousel\“ random=\“yes\“ medias=\“89502,89507,89504,89505,89503,89506\“ carousel_lg=\“5\“ carousel_md=\“3\“ carousel_sm=\“2\“ thumb_size=\“one-one\“ gutter_size=\“0\“ media_items=\“media|lightbox|original,title,caption,team-social\“ carousel_interval=\“0\“ carousel_navspeed=\“400\“ carousel_loop=\“yes\“ carousel_nav=\“yes\“ carousel_nav_mobile=\“yes\“ stage_padding=\“0\“ single_back_color=\“color-rgdb\“ single_overlay_color=\“color-1A3C69\“ single_overlay_opacity=\“85\“ single_image_anim=\“no\“ single_h_align=\“center\“ single_padding=\“2\“ single_title_family=\“font-156269\“ single_title_dimension=\“h4\“ single_title_transform=\“uppercase\“ single_title_space=\“fontspace-114874\“ single_border=\“yes\“ single_css_animation=\“bottom-t-top\“ single_animation_delay=\“200\“ title=\“Seminar Partner\“ uncode_shortcode_id=\“282694\“][/vc_column][/vc_row][vc_row row_height_percent=\“0\“ override_padding=\“yes\“ h_padding=\“2\“ top_padding=\“5\“ bottom_padding=\“5\“ overlay_alpha=\“50\“ equal_height=\“yes\“ gutter_size=\“0\“ column_width_percent=\“100\“ shift_y=\“0\“ z_index=\“0\“ el_class=\“gradient\“ row_name=\“Latest News\“ uncode_shortcode_id=\“136749\“ back_color_type=\“uncode-solid\“ back_color_solid=\“rgba(243,183,103,0.16)\“][vc_column column_width_percent=\“100\“ position_vertical=\“middle\“ align_horizontal=\“align_center\“ gutter_size=\“4\“ override_padding=\“yes\“ column_padding=\“0\“ overlay_alpha=\“50\“ shift_x=\“0\“ shift_y=\“0\“ shift_y_down=\“0\“ z_index=\“0\“ medium_width=\“0\“ mobile_width=\“0\“ css_animation=\“alpha-anim\“ width=\“1/1\“][vc_custom_heading heading_semantic=\“h3\“ text_font=\“font-156269\“ text_size=\“h1\“ text_transform=\“uppercase\“ text_space=\“fontspace-114874\“ uncode_shortcode_id=\“368781\“]Neues zu Social Media, User Experience (UX) und Design in meinem Blog[/vc_custom_heading][uncode_index el_id=\“index-373564085\“ index_type=\“carousel\“ loop=\“size:9|order_by:date|post_type:post|taxonomy_count:10\“ carousel_lg=\“3\“ carousel_md=\“2\“ carousel_sm=\“1\“ thumb_size=\“two-one\“ gutter_size=\“3\“ post_items=\“media|featured|onpost|original,date,title,sep-one|reduced,extra,icon|sm\“ portfolio_items=\“media|featured|onpost|original,icon|md\“ carousel_interval=\“0\“ carousel_navspeed=\“400\“ carousel_dots=\“yes\“ carousel_dots_space=\“yes\“ carousel_dots_mobile=\“yes\“ stage_padding=\“0\“ single_back_color=\“color-xsdn\“ single_shape=\“round\“ single_overlay_color=\“color-wayh\“ single_overlay_opacity=\“50\“ single_h_align=\“center\“ single_padding=\“1\“ single_text_reduced=\“yes\“ single_title_dimension=\“h3\“ single_text_lead=\“yes\“ single_border=\“yes\“ single_css_animation=\“right-t-left\“ no_double_tap=\“yes\“ single_icon=\“fa fa-plus2\“ uncode_shortcode_id=\“184699\“][vc_button button_color=\“color-32838C\“ radius=\“btn-circle\“ hover_fx=\“full-colored\“ outline=\“yes\“ border_width=\“0\“ link=\“url:https%3A%2F%2Finfodesignerin.de%2Fblog-infodesignerin|title:Zum%20Blog%20von%20infodesignerin%20Daniela%20Vey\“ button_color_type=\“uncode-palette\“ uncode_shortcode_id=\“185771\“]Weiterlesen im Blog[/vc_button][/vc_column][/vc_row][vc_row row_height_percent=\“0\“ override_padding=\“yes\“ h_padding=\“2\“ top_padding=\“5\“ bottom_padding=\“5\“ back_color=\“color-5EA6A8\“ overlay_alpha=\“50\“ gutter_size=\“4\“ column_width_percent=\“100\“ shift_y=\“0\“ z_index=\“0\“ el_class=\“inverted-device-order\“ uncode_shortcode_id=\“125624\“ back_color_type=\“uncode-palette\“][vc_column column_width_percent=\“100\“ position_horizontal=\“left\“ position_vertical=\“middle\“ gutter_size=\“3\“ style=\“dark\“ overlay_alpha=\“50\“ shift_x=\“0\“ shift_y=\“0\“ shift_y_down=\“0\“ z_index=\“0\“ medium_width=\“4\“ mobile_width=\“0\“ width=\“1/2\“][vc_custom_heading text_color=\“accent\“ heading_semantic=\“h6\“ text_size=\“fontsize-160000\“ text_transform=\“uppercase\“ text_space=\“fontspace-135905\“ uncode_shortcode_id=\“151940\“ text_color_type=\“uncode-palette\“]Fachbuch im Springer Verlag[/vc_custom_heading][vc_custom_heading heading_semantic=\“h3\“ text_size=\“fontsize-155944\“ uncode_shortcode_id=\“157284\“]Social Media Strategien für \“Verwaltungen in der Öffentlichkeit\“[/vc_custom_heading][vc_column_text uncode_shortcode_id=\“190468\“]Gemeinsam mit vielen anderen Experten durfte ich zum Buch „Öffentliche Verwaltung – Verwaltung in der Öffentlichkeit“ beitragen. Es erschien im Frühjahr 2020 im Springer Verlag und ist über Open Access zum Download verfügbar. In meinem Kapitel „Social-Media-Strategie – Ressourcenplanung, Budget und die richtige Kommunikation“ erläutere ich die wichtigsten Grundlagen einer Social Media Strategie für die öffentliche Verwaltung.[/vc_column_text][vc_separator sep_color=\“,Default\“][vc_button button_color=\“accent\“ radius=\“btn-circle\“ hover_fx=\“full-colored\“ border_width=\“0\“ link=\“url:https%3A%2F%2Flink.springer.com%2Fbook%2F10.1007%2F978-3-658-28008-6|target:_blank\“ button_color_type=\“uncode-palette\“ uncode_shortcode_id=\“193178\“]Zum Open Access Download[/vc_button][/vc_column][vc_column column_width_percent=\“100\“ gutter_size=\“3\“ overlay_alpha=\“50\“ shift_x=\“0\“ shift_y=\“0\“ shift_y_down=\“0\“ z_index=\“0\“ medium_width=\“4\“ mobile_width=\“0\“ width=\“1/2\“ el_class=\“inverted-device-order\“ uncode_shortcode_id=\“295081\“][vc_single_image media=\“88541\“ media_width_percent=\“100\“ media_ratio=\“one-one\“ alignment=\“right\“ uncode_shortcode_id=\“912242\“][/vc_column][/vc_row]